Clara AI
Clara AI is an intelligent social media management platform, enabling creators to generate content in real-time, optimize scheduling, and make data-driven decisions using AI.
In this project, I focused on reimagining the visual identity of the entire platform.
The Challenge
Clara AI is an intelligent social media management tool that helps creators and marketers generate, schedule, and optimize content. The original interface, while functional, lacked the visual polish and modern aesthetics expected from an AI-powered product.
The goal was to completely reimagine the visual identity — creating a cohesive design system that feels intelligent, approachable, and professional while maintaining all existing functionality.
Original Interface
BeforeThe original Clara AI interface served its purpose but lacked visual cohesion and modern design patterns that users expect from AI-powered tools.
Jobs to Be Done
- Clearify user persona and user journey
- remake flow experiance for the tool
- create a concictent ui patterns
- sketch user jurneys
- test and validate
User Persona
Sarah Mitchell, 45
Small Business Owner, Austin TX
Challenges
- Difficulty using complicated technologies.
- Time-consuming and error-prone manual posting.
- Overwhelmed by too many features she doesn't need.
Goals
- An easy-to-use interface with minimal complexity.
- Automated scheduling to save time and reduce errors.
- Clear analytics she can understand without training.
Wireframes
Low-fidelity wireframes helped establish the structural foundation before applying visual design details.
User Flow
Experience the complete user journey through the redesigned Clara AI interface.
"When the tool disappears, creativity takes over."